The “Countdown Calendar” was part of Aktion Mensch’s media campaign for start of the 50th anniversary. The project consisted primarily of a website in which the goals of Aktion Mensch were made known in a playful way. In addition to the online portal, ilscipio also created a reusable calendar, behind the door of which are various games and content. By participating, the online users also registered for a raffle. The raffle took place completely automatically.