Salt – formerly Orange – is one of the leading Swiss mobile service providers. ilscipio was involved in the name change at an early stage and supported the development of the portal www.salt.ch through intensive search engine optimization. Under the guise of a tech magazine, ilscipio reported on the still unknown website weekly on topics from the mobile sector. All articles were created in four languages, taking into account the future URL & keyword structure of the site itself.
With success: Salt.ch was already ranking high the day orange rebranded itself. Positioned # 1 & 2 on Google Search for the most relevant terms.