We help you track website performance with Matomo — the open-source, GDPR-compliant alternative to Google Analytics.
Why Matomo?
Matomo (previously Piwik) is an open-source web analytics platform used by website operators worldwide as a privacy-friendly replacement for Google Analytics. We handle installation, configuration, and ongoing optimisation so you can focus on what the data tells you rather than how to collect it.
Unlike third-party analytics services, Matomo runs on your own infrastructure. This gives you complete data control — no visitor data is shared with external providers, which simplifies your privacy policy and keeps you aligned with GDPR requirements from day one.
Matomo can also operate without cookies, improving user acceptance and reducing the need for consent banners. Because the tracking script is served from your own domain, it is less likely to be blocked by ad blockers than third-party analytics tools — giving you more complete and accurate data on your actual visitor traffic.
Matomo Tag Manager
The Matomo Tag Manager extends the analytics platform with a flexible interface for managing tracking and marketing tags. You can configure and deploy changes yourself without waiting for a code release:
- Analytics and conversion tracking
- Newsletter sign-ups
- Exit popups and surveys
- Advertisements and remarketing
- Social widgets and affiliates
This shortens time-to-market for tracking changes and lowers ongoing development costs. The right configuration requires some background knowledge — we set it up with you and make sure every tag fires correctly from the start.
Key advantages
- Open source — no licence fees, full transparency
- GDPR-compliant by design
- Self-hosted on your own company servers
- 100% data control — no third-party data collection
- Cookieless tracking option out of the box
- No data limitations on visits or events
- User-friendly dashboard with high-quality reporting
- Large plugin ecosystem for extended functionality
Google Analytics migration
If you are currently running Google Analytics and want to switch, we handle the full migration. We transfer your historical data into Matomo and verify that no important analysis data is lost during the transition — so your reporting continuity is preserved.
With more than 15 years of experience across a wide range of industries, we know what to look out for during implementation: from initial server setup and tag configuration to custom dashboards and ongoing performance tuning.